PRODUCT LAUNCHES DONE WELL
A launch is a build, a broadcast and a press day sharing a single date that cannot move. Whatever the product — a vehicle, a device, a platform, a drug, a kit on a pallet; these five decide whether the day holds together.
01 – Get in hassle free
Roll-up loading doors, reinforced floor, a 9.5m
ceiling and a balcony above for camera views. Vehicles, freight & flight cases drive straight
into the Ballroom.
02 – Land the reveal
All the space you need: Stage, rigging, sound and lighting built to your run of show and your budget, not one size only.
03 – UNDER EMBARGO
Security plans with specialist partners, closed build and covered storage and movable soundproof walls to hold it.
04 – REACH YOUR MARKET ANYWHERE
Our technicians handle hybrid streaming, translations and stage production, with Wi-Fi across the Ballroom, Foyers, Gallery Walkway and every meeting room. Tell us if a large hybrid audience is part of the plan and we’ll reserve the capacity for it.
05 – KEEP MOMENTUM
The rest of the day is where the deals happen. We’ve got plenty of floor space, twenty meeting rooms take the one-to-ones, the Piazza takes whatever belongs in daylight and the hotel rooms upstairs take everyone who stays.
An impressive venue with high ceilings and opera-style balcony, it is ideal for plenary sessions, corporate events, galas, and car exhibitions.
Size: 680m² + 250m
Capacity: 570 + 138 people
The ballroom divides into three sections with individually controlled lighting. Versatile seating arrangements makes it suitable for any type of event.
Size: 450 m² + 155 m²
Capacity: 381 + 92 people
The ballroom divides into three sections with individually controlled lighting. Versatile seating arrangements makes it suitable for any type of event.
Size: 225 m² + 95 m²
Capacity: 189 + 46 people
The spacious Gallery serves as a central hub, seamlessly connecting all 19 meeting rooms on the 1st floor. A unique space, ideal for exhibitions, breakout sessions or receptions. Filled with natural daylight from floor-to-ceiling windows with picturesque views of the hotel’s Piazza.
Size: 785 m²
Capacity: 700 people
The spacious 200 sqm Foyer is conveniently situated, providing a private and flexible space. Perfect to accommodate receptions, breakout sessions, coffee breaks, lunches, and more
Size: 200 m²
Capacity: 200 people
Single or Combining meeting rooms creates exactly the area you need, perfect for small to large meetings. Each space consists of built-in screens, LCD projectors and abundant natural daylight.
Various sizes: 46 – 158m²
Capacity: 8 – 118 people
Amsterdam’s brightest business Rooftop, fully equiped and inspiring, set high above the city’s western skyline; capable to lift people up, clear heads and spark ideas; giving your team, network or milestonea unique perspective it deserves with the setup you want.
Capacity: 90 – 200 people
The Piazza is the colourful outdoor square in front of Amsterdam Congress Center and a great addition to events, especially during summer. It offers a versatile setting for drinks, team-building activities, barbecues and walking dinners with various food stations.
The Park Inn by Radisson Amsterdam City West conveniently located next to Amsterdam Congress Center, which allows guests attending conferences easily without extensive travel.
The hotel offers 476 rooms with bar and restaurant.
Rooms: 476
Guests at your next product launch
On-site technicians handle hybrid streaming, simultaneous translation and cinematic stage production. Send the run of show and the budget you are working to, and the spec comes back built to both.
Every wall becomes your canvas: digital wraps, entrance arches, wayfinding and architectural lighting in your colours, with setup and teardown coordinated around your build schedule.
From simple signage and furniture to complex stage and show rigging, with our production partners on the same brief and a security plan written with specialists for whatever stays covered. One coordinator, named, from the first floor plan to the last flight case out.
Breakfast for the crew at build time, lunch that runs alongside the demo floor rather than pausing it, dinner for 330 seated or 750 walking. Dietary and cultural requirements in first, menus built back from them.
Through roll-up loading doors onto a reinforced floor; vehicles drive straight in, freight and flight cases come the same way. Send us the dimensions and the weight and we walk the route with your production before you commit, so nothing is discovered on build day.
Up to 750 in the ballroom — 680m² across two floors with a 250m² balcony above. The room divides into three if you want briefings running alongside the display, and spaces are never simply added together: name the format and the floor plan comes back drawn to it.
We cooperate with top security companies on customised security plans for high-profile events. Closed build, covered storage and access zones agreed floor by floor — plus movable soundproof walls in the meeting rooms for the briefings around it.
Yes. Hybrid streaming, simultaneous translation and stage production run through our own technicians rather than being sourced late, with
free Wi-Fi across the whole building. Tell us early if a large hybrid audience is part of the plan and we reserve the capacity for it.